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Essay Writer For Students

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Death of A Salesman Shifting of the American Dream - Literature Essay Samples

From its very infancy, the American continent was often equated with boundless opportunity. In A Description of New England John Smith characterized the early colonies of 1616 as a land of economic potential, declaring that If a man work but three days in seven, he may get more than he can spend. (51) In America, it was possible for a man from even the most modest of origins to ascend to great wealth through diligence and the sweat of his brow, unrestrained by any social hierarchy or intellectual qualifications. As the nation grew, however, the composition of the American Dream began to shift accordingly. By 1949, when Death of a Salesman debuted, the United States had endured the Civil War, two World Wars, the prosperity of the roaring twenties and ensuing collapse of the Great Depression, and was again in the midst of an economic boom. The economic and social change transformed forever the very definition of the American Dream. Once a philosophical ideal, the concept had essential ly come under the brand ownership of corporate America. Rather than inspiring men to greatness, the American Dream instead was used as a marketing tool, urging a nations eager consumers to partake of tract housing, new cars, and processed food. Bundled up and sold along with the dream was a pervasive conformity, guarding against the threat of economic instability which had afflicted previous decades (Schwartz 111). Suddenly, the greatness promised by the dream was the greatnesses of middle class suburbia embodied in the sprawling acreage of Levittown, the ideal of unlimited wealth gained through hard work having been gradually relegated to the rapidly vanishing frontiers. As the definition of the dream changed, however, it left as casualties in its passing the lifeless bodies of those unable to adapt with itpeople who bought wholeheartedly into one dream only to see that dream evaporate and be replaced by a new dream they perceived as the intangible compromise of those afraid to aspire for something more. One of those bodies scattered along the abandoned highway of the American Dream was that of Willy Loman.In many ways, Willy represented the last of the agrarian frontiersman, forced into the uncomfortable fit of a corporate world. For Willy, success was something you attained by how hard you worked and how well liked you were. This doctrine of how to achieve success consumed Willys life and sealed his fate. No matter what he achieved, Willy was constantly forced, by the conflict with his own aspirations, to view himself as a failure. For Willy success meant achieving the sudden wealth of the frontier. That frontier, however, was gone. Consequently, all Willy could do was suffer, comparing himself with an ideal which never really was attainable for him and, in his waning years, desperately trying to live the same unattainable dream vicariously through his sons in whom hed instilled the same antiquated idealism which afflicted him. In Biff and Happys inabil ity to live their fathers dream, however, they too were viewed as failures. The only real success depicted in Death of a Salesman is represented by three characters, one representing the extinct agrarian definition of the American Dream, another the acceptance of the corporate ideal which replaced it, and finally, one representing the intellectual potential capable of transcending that corporate ideal and its accompanying conformitythus affirming that along with its vast capacity for failure, America still holds the potential for achieving greatness. It is through the analysis of Arthur Millers treatment of the characters of Ben, Charley, and Bernard that the transformation of the American Dream can be comprehensively evaluated.Ben is the only member of the Loman family to ever achieve any actual success. Consequently, and despite being somewhat of an enigma, he is virtually mythologized in the mind of Willy. Few details are known as to what real success he ever achieved but for Wil ly it is what Ben represents that is important. The very personification of the American Dream for the Loman family, Ben went off to make his fortune early in life and did exactly that. Not incidentally, however, he achieved that American Dream not in America but rather, in Africa. Suggesting that perhaps Willys concept of success in America had already been supplanted by the corporate ideal, Ben attained his fortune not in the nearby fields and byways of Willys world but rather, thousands of miles from the culture that imprisoned Willy. Nevertheless, the memory of Ben serves to provide Willy with a blueprint, albeit a vague one at best, of what it takes to achieve extraordinary success. Ben was a mans manrugged and optimistic. Even his description of his own success is stripped down to its barest essentials, summed up by declaring, When I was seventeen I walked into the jungle, and when I was twenty-one I walked out. And by God I was rich.( What exactly Ben did in the jungle is a m ystery. The only certainties relative to him are his role as the manifestation of all that Willy aspires to and, as such, his validation of Willys unattainable dreams. Had Willy gone with Ben to Alaska, when afforded the opportunity, would he too have achieved extraordinary wealth? The answer is unknown but in Willys mind, there is little doubt. Also of note is that Ben is the only character in the entire play that refers to Willy as William, perhaps suggesting a higher level of respect afforded to a successful man. Willy is the common man, relegated to the confines of economic weakness, whereas William was in many ways the potential for greatness that went unfulfilled2E Its a large part of Willys dream to attain the respect and admiration of his peers, to be revered; yet he is ultimately only a pathetic remnant of his failed dreams, unable to rise above the juvenile moniker of Willy.Just as Ben represents the American Dream of Willys consciousness, Charley represents the realizatio n of the dream as formulated in the boardrooms of corporate America. Willys foil, Charley lives his life devoid of lofty aspirations. All he wants is a happy, stable life free of debt and that is exactly what he attains. Though by no means a rich man, Charley is nevertheless several rungs up the economic ladder from the bottom step Willy occupies. For Charley, there is no equivalent to Ben, no dreams of achieving wealth in the frontier of the past, no archetype to be compared to. Instead, Charley is a willing participant in the corporate culture and the suburban life it entails. Unlike Willy, Charley is content with his Chevrolet, his whipped cheese, and all the other trappings that lead Willy to view himself as a failure. Most importantly, Charley recognizes the shifting taking place, realizing that being well liked and athletic is no longer sufficient to achieve success in the modern America. Instead of encouraging his son to be a mans manlike Willy doesCharley sees the importan ce of education. In the reformulated America, a man is able to set himself apart not by the strength of his muscles or appeal of his smile but rather, by the capacity of his mind and breadth of knowledge. Late in the play, when Willy refuses Charleys offers of help and employment, the sharp philosophical differences of the two characters are underscored. Willy cannot accept the help, not as a by-product of his eroding sanity but rather, on principle. Acceptance would be tantamount to acknowledging Charleys unambitious philosophy to be the correct one, best suited for the era the two men occupy, and that is an admission Willys pride would never allow him to make.Having failed to achieve his own dreams, Willy turns to Biff and Happy in the desperate hope that they can attain that which he could not. Unfortunately, Willy was so adamant in his beliefs that he indoctrinated his sons in the same idealistic, agrarian attitudes that condemned him. Consequently, Willy cannot achieve succes s even vicariously, the destructive idealism self-perpetuating across generations. In contrast, Charleys son Bernardlong the subject of Willy and Biffs ridiculerepresents the intellectual qualities required by the new America to attain success. Despite being physically weak and not well liked, Bernard, through the persistent application of his intelligence, becomes an eminent lawyer who, the very day Biff and Willy are forced to confront the falsehood of their lives, embarks for Washington to plead a case before the Supreme Court. The single most significant feat of the entire play, Bernards great success serves to demonstrate that America does indeed still hold the potential of attaining greatness. However, that greatness is based upon markedly different terms than the success that preceded it in the annals of American history.Ultimately, the America that serves as the canvas for Death of a Salesman is a vastly different America from the land of boundless opportunity described by J ohn Smith. Though the prospect of greatness still exists, the previous definition of the American Dreampersonified by rustic settlers and courageous frontiersmenwas supplanted by the corporate dream of millions of Americans eating the same food, driving the same cars, and living in the same, identical tract homes. That new definition of the American Dream is a conformist one; interspersed only occasional by a small minority who through superior intellect are able to transcend the mediocrity for which most happily aspire. It is when the American Dream of the past collides violently with the American Dream of post-WWII America that tragedy occurs. In the words of Arthur Miller in his essay On Biff and Willy Loman, It is the tragedy of a man who did believe that he alone was not meeting the qualifications laid down for mankind by those clean-shaven frontiersmen who inhabit the peaks of broadcasting and advertising officeshe heard the thundering command to succeed as it ricocheted down the newspaper-lined canyons of his city, heard not a human voice, but a wind of a voice to which no human can reply in kind, except to stare into the mirror at a failure. (Miller 1892)WORKS CITEDMiller, Arthur. On Biff and Willy Loman. The Bedford Introduction to Literature. Ed. Michael Meyer. Boston: Bedford/St. Martins 2002. 1892.Schwartz, Frederic D. Levittown. American Heritage 6 (1997): 111-113.Smith, John. A Description of New England. The Norton Anthology of American Literature. Ed. Nina Baym. New York: W.W. Norton Company 1999. 51.

Essay On Journey Of The Wanderer - 1366 Words

Journey of the Wanderer I have never felt such radical emotions. It makes me wonder if any other purposeless wanderers can empathize with my position. There is no home where I belong, nor is there any nomadic reason to travel with my quarters wherever I go. As for my origins, I am still unaware of any childhood memories, or misadventures. For the only path I can now travel is beyond the trees, and across the glittering grass fields reflecting the array of the wondrous moonlight. I found myself pondering on the crypt every step taken on the ground. It seems the more I walk, my feet increase the trench dug into the ground. How can I keep this up until I have discovered what I look for? Are My days to be spent walking pointlessly†¦show more content†¦I could not move any further for the light was nowhere, but wait a church? There was I church I saw that I had directly ignored. There I was at the gate of the church. Maybe it had been abandoned so I can stay without frightening a nyone off. No, I saw a light that meant someone had been there keeping after the keep. I wandered to the back where I realised something I had not felt since I was at the couple’s wedding. Fear; Overwhelming fear. I had sensed the company of ghouls, and nocturnal animals. In the distance I could spot four yellow eyes belonging to possible wolves. I banged my hands against the door about ten times, and then waited. There was no way I was going to wait for someone to the door. I checked the matt incase a key was left. Then, I felt a Jingle against the door. I hid beside the crevice, and waited for the noise to go away. So I did. Then it opened I slid against the shadow of the wall.†Is anyone there?† There was no need to worry about remaining silent, for I had done that for too long. But in my carelessness fell on the metal, echoing throughout the forest. The man was looking at me, but not in horror, but in mild surprise. He slightly smiled, and said,†welcome traveler.† I was shocked by the lack of bluntness in his voice. My feet were, shaking in aw. If my heart rate had increased it would fall out of my chest since there was barely any flesh on me. I was still sitting in the shadow of darkness when my legs began to shake. â€Å"Step forward heShow MoreRelated Siddhartha and Narcissus and Goldmund Comparative Essay684 Words   |  3 Pages Siddhartha and Narcissus and Goldmund Comparative Essay Hermann Hesse was a man that lived from 1877 and 1962 and faced a life of struggle as he coped with the effects of war. During this period of time the theme of finding yourself was quite popular and experiences affect his works. Hesse wrote both Narcissus And Goldmund and Siddhartha, two books that are about men who are searching for who they are. The novels themselves have various ideas in common, even small details, but are two differentRead MoreThe Two Voices of The Seafarer Essay1349 Words   |  6 PagesThe Two Voices of The Seafarer There is much argument in the literary field as to whether there is more than one speaker in the Old English poem The Seafarer. In this brief essay we will look at some of the previous criticisms of the last two centuries, and through them attempt to prove that the speaker of the poem is the same one throughout. The author of The Seafarer is unknown. Its manuscript is untitled and unique, and is thought to have been inscribed around 975 AD. It survives on fourRead MoreThe Influences of Oscar Wilde The Picture of Dorian Gray1582 Words   |  7 Pageshighly artificial novels of Bulwer-Lytton and Disraeli above plainer and greater work of Victorian Fiction. Her uncle Charles Robert Maturins Gothic romance Melmoth the Wanderer was a book that mother and son both held to be one of the major works of the early nineteenth century(Fido 18.) This same story Melmoth the Wanderer has many similarities to the more recent Picture of Dorian Gray. This presents the evidence that Wilde was greatly influenced by his great-uncle Charles Robert Maturin.Read MoreAnalysis Of `` Creating The Myth `` By Linda Seger1564 Words   |  7 PagesWonder Woman was viewed as a compassionate woman in the 1940s and 1950s, and in the 2000s she changes into a more violent person. In this essay, I argue that a hero is subjective, and is defined by the villain or event that they had to adapt to suddenly. To begin, Linda Seger’s article demonstrates how the idea of a hero is universal and is defined by their journey, which is incorrect because other cultures might define a hero as something else. In her article, she tries using ten stages of how a heroRead MoreMadness : Henry Miller s Odyssey1553 Words   |  7 Pages Liminal Madness: Henry Miller’s Odyssey First Essay He wasn’t crazy—he was mad. There’s a difference. -Henry Miller, The Colossus of Maroussi In Victor and Edith Turner’s work on â€Å"Pilgrimage as a Liminoid Phenomenon,† they discuss French folklorist and ethnographer Arnold van Gennep’s rites of transition which correlates with which one experiences on a pilgrimage. This process comprises of three stages. The first stage is separation to separate oneself from home or the comfort of one’sRead MoreEnglish, Analytical Essay, Catcher in the Rye and Huckleberry Finn1507 Words   |  7 PagesHuckleberry Finn and The Catcher in the Rye essay The novels ‘The Adventure of Huckleberry Finn’ and ‘The Catcher in the Rye’ are both set in times where the expectations of society differed from the ones of today. Huckleberry Finn is set in the late 1800s, pre USA civil war and in a time where slavery was an accepted occurrence and the escape of a slave was seen as legally and morally wrong. This was also a time in which church attendance and education were seen as tokens of respectability. ARead More A Psychoanalytic Reading of Mark Twains The Adventures of Huckleberry Finn1582 Words   |  7 PagesBridgewaters, and the regal Louis XVI. And of course, Huck himself, firstly escapes from an imprisonment-family in which his savage father mistreats him, then flight from an over-sivilized adoption (Solomon 440). Yet one might wonder why Huck*s journey unconsciously focuses on family ties. According to Lacan, all subjectivity is based on loss, absence and failure (Green 163). And to Huck, it is the lack of a f amily, the failure of family that construct his subjectivity. Since the unconscious isRead MoreAnalysis Of Piscine s Religious Beliefs1747 Words   |  7 Pagescompelled to be empathetic towards Piscine, but they ought to be altered spiritually and mentally due to this author’s agenda, and desired plan. This holistic route of understanding this story is purely a way of interpreting the world we live in. In this essay, I argue Yann Martel opened the door of interpretation when he used Piscine Patel’s story to encapsulate a plot that in turn would provoke readers to a state of transformation in their ways of thinking and living, all because of the hidden principlesRead MoreAnglo-Saxon Heroic Poetry5673 Words   |  23 Pagescan address councils of chieftains or elders with eloquence and confidence. 3.The hero, often a demi-god, possesses distinctive weapons of great size and power, often heirlooms or presents from the gods. 4.The hero must undertake a long, perilous journey, often involving a descent into the Underworld, testing his endurance, courage, and cunning. 5.Although his fellows may be great warriors (he may have a commitatus, or group of noble followers with whom he grew up), he undertakes a task that no oneRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness2142 Words   |  9 Pagesevil: The Journey to the Heart of real Darkness Heart of Darkness by Joseph Conrad has intrigued and confused many literary theorists since the book gained prominence in the early 1900s. People like Achebe have criticized it for being too racist, whereas others have simply regarded it as an allegory of imperialism that portrays how the colonists really lived their lives in the far flung places. One might also assert that this literary masterpiece is a thematic description of a spiritual journey to discover

Marketing and Entrepreneurship

Question: Discuss about the Marketing and Entrepreneurship Management. Answer: Introduction: The current study attempts to review the latest news published on the web page of Nestle, Australia and Peters brand page, regarding the new product launches or the promotional campaigns. The nutrition savvy, healthy promotion, funding boost for the indigenous girls, meet the MILO Superman, etc. are the current developments, maintained by Nestle on its web page. This development has been made targeting the kid mass of Australia. The Raising Nutrition Savvy Kids report can be considered a successful approach for earning higher business revenue from this product. The Nestle Healthy Active kids program is also providing the opportunity for the parent and the teachers to nominate the student to win $25,000 and $1,000 VISA Load Go Gift Card (www.nestle.com.au, 2016). The promotional activity is considered as potent enough as it employs both the health and monetary benefit for the student groups and the parents as well. Shilton (2006) stated that informative and attractive promotional cam paigns, improve brand awareness, thereby increasing the revenue of the firm. On the other hand, the CEO Trevor Clayton also welcomed the announcement that the additional funding would be given to allow the Role models and Leaders girls academy program. The girl segment has been targeted for promoting the healthy products. The promotional campaign also communicates that those girls will be supported by additional funding for completing the schools. This sort of extraordinary commitment ensures Nestles ability to meet the need of the young indigenous girls in the secondary schools. In this context, Clayton and Heo (2011) stated that the promotions of social responsibility help the firm to create an active brand to the target audience. Thus, the firm Nestle could also improve its current brand attractiveness index in its global operation. The Girls Academy CEO Ricky Grace also stated that the Academy is proud to work with Nestle Australia, to develop the mutual goal of both Nestle and the overall community as well. Furthermore, the campaign Meet the MILO Superman has been successfully promoting the hot or cold delicious energiser for the kid segment. The imagination of being so strong that a child can lift a bull onto the shoulders can generate higher brand attractiveness towards the younger segment. Supporting to this fact, Clayton and Heo (2011) stated that the presentation of the promotional activity increases the overall brand attractiveness. Similarly, Nestls promotional activity has been made to help the communities suffering from the poor diets and other malnutrition diseases. The research commissioned end by MILO also identified that 61% parents expressed great concern regarding the children, who were not getting a potential workout and gaming activity. The figure has dramatically increased to 93% among the malnutrition children. Therefore, it can be stated that targeting the children segment and introduction of the current boosted product could facilitate the firm attracting a potentia l child population towards the brand (Kelly et al. 2010). Eventually, the brand revenue can be improved in the international market as well. Finally, it can be concluded that the current product launches and its promotional activities can actually attract targeted customers, and the brand can improve its sustainability as well. References: Clayton, M. and Heo, J. (2011) Effects of promotionalà ¢Ã¢â€š ¬Ã‚ based advertising on brand associations, Journal of Product Brand Management, 20(4), pp. 309315. Home (2016) Available at: https://www.nestle.com.au (Accessed: 23 August 2016). Kelly, B., Baur, L.A., Bauman, A.E., King, L., Chapman, K. and Smith, B.J. (2010) Food and drink sponsorship of childrens sport in Australia: Who pays?, Health Promotion International, 26(2), pp. 188195. Shilton, T. (2006) Advocacy for physical activity-from to influence, Promotion Education, 13(2), pp. 118126 Marketing and Entrepreneurship Question: Discuss about the Marketing and Entrepreneurship. Answer: Introduction: The change throughout the demographic market segments has critically affected the desired opportunities for the international marketing. The shifting of the demographic change has crucially affected the entire global markets and moreover it has affected the selected target market for the firms concerned. These changes have vast implications on the international businesses. The marketers are identified that there is a crucial shift in the geographic population including the change in the family structures and much more. The desired economic environment is featured by the more numbers of concerns by the consumers related to the shifting of the patterns of consumer spending (Christofi and Vrontis, 2015). The aging of the concerned populations has desired requirements as per the change in the trends and this generates crucial impact on the entire business process within the international market segments. Therefore, the geographic expansion is considered to be the one of the most crucial reasons for affecting the opportunities for international marketing. The next reason is the mobility for the respective users throughout different countries. It is a matter of fact that 90% of the people now lives in a place which has access to a mobile network. China has more than 900 Million of the mobile phone users and India accounts for more than 90% of the internet users. Therefore, these facts evaluate the desired information that the change in the demographics has significantly affected the execution of the business processes throughout the international market segments (Driving the economy through innovation and entrepreneurship, 2013). The use of the internet connectivity along with the effective use of the e-commerce has brought up several crucial changes. The next is the use of mobile payment systems and the most of the search for a product online is from the locals. The availability of the too many options mainly affects the execution of the business process throughout the international market segments. After the world war II, the baby boom mainly produced 78 million of the baby boomers and these have evolved as to be the most useful and powerful sources throughout the marketing environment (Hult, Pride, and Ferrell, 2012). There are five of the important industries which are set for a baby boomer boom; they are property, healthcare, travel, aged-care facilities and the financial planning industries. It is very crucial to note that the demands will definitely increase for the different health care merely for the rise in demands for baby boomers (Wolfe and Wolfe, 2009). As per the IBIS World, figure data revealed that people aged 65 containing make up of 35.9% with various diagnoses geared up towards older patients. The travel industries are the next one who will be benefited with the desired demographic changes throughout the international marketing. References Christofi, M., and Vrontis, D. (2015). Marketing and Innovation in Business. Bradford: Emerald Group Publishing Limited. Driving the economy through innovation and entrepreneurship. (2013). New Delhi: Springer. Hult, G., Pride, W. and Ferrell, O. (2012).Marketing. Andover: South-Western/Cengage Learning. Wolfe, M. and Wolfe, M. (2009).Fashion marketing merchandising. Tinley Park, Il.: Goodheart-Willcox Co.

The Aliens Act Essay Example For Students

The Aliens Act Essay I am comparing the two plays The Crucible and Little Malcolm And His Struggle Against The Eunuchs. Arthur Miller wrote The Crucible in 1953, at the time of McCarthyism. Little Malcolm was written by David Halliwell in 1964. The Crucible was set before it was written; however Little Malcolm was set around the time it was written.  The Crucible is set in 1692, Salem, Massachusetts. There is a general theme of suspicion, as the Salem witch trials were what was happening at the time, and show how the suspicion and superstition led to constant accusations and harsh punishments. This idea stemmed from the original stimulus of the McCarthy communist persecutions, as does the idea of naming names to get off the hook. It was written as an allegory; Miller would not have gotten away with writing a play openly on the political affairs of the time, due to censorship laws. He himself had been in front of the House of Un-American Activities Committee (H.U.A.C.), an organisation who demanded that anyone who had attended a communist meeting had to name anyone who they had seen there. This is shown when Betty and Abigail are saying I saw with the Devil. Another likeness is the strict Puritan morals of 1692, and strict American morals in 1953. The Aliens Act was an issue at the time, an anti-immigrant law made by President Truman. We will write a custom essay on The Aliens Act specifically for you for only $16.38 $13.9/page Order now Little Malcolm was both written and set in 1964. The play is light hearted at the beginning, but during the scene we are performing, the plot takes on a more sinister turn. It is said that the idea came from when Halliwell was expelled from art school himself, however in his case he was allowed to return after a week, when his parents discussed the matter with the principal; this clearly does not happen in Little Malcolm. The idea of the plot is loosely based upon the rise of Hitler; he wasnt taken seriously when he began his rise to power, but his charisma and powers of persuasion allowed him to achieve his aims. It is also based on the hollowness of the 1960s protest movements, to show the futility and the idea that the characters have big plans, but ones which they cant feasibly execute. The plot in The Crucible centres around accusations of witchcraft. It begins with the idea of the girls dancing naked in the woods, shown when Parris is discussing them. The next key point is when Betty is possessed so Reverend Hale is called to exorcise the Devil. It is then revealed that Abigail was dismissed from John Proctors service by his wife, as she was having an affair with John. Abigail and Betty then both begin to name names. In the next act, it transpires that there are 17 people condemned to hang for witchcraft, and that the Proctors are having a tough relationship due to Johns affair. Hale arrives to question them both, and towards the end Elizabeth Proctor is arrested. In the next act, the trial takes place. The girls pretend that Mary Warren is bewitching them, and the Judges seem to be won over by it. John, trying to defend Mary at first, ends up being accused due to Mary Warren naming him. He goes wild at the trial and ends up claiming to be a witch. Rebecca Nurse is condemned to hang, and John Proctor will be set free. After refusing to sign his confession, a lie, he is hanged. John Proctor is a strong character, a peasant farmer, and loyal to an extent. Elizabeth Proctor is a weak character, who doesnt feel girls should have so much power to hang people. Reverend Hale is a sympathetic, defensive, determined character who becomes desperate as the play progresses. Danforth is a strong character; almost merciless, not prepared to buckle under the pressure of what was going on in court and is occasionally angry. Abigail Williams is a strong, threatening, character. She is imposing, intimidating, manipulative and commands a lot of power. .u1f65e4f4f75d9d33fefa15c5bb6be347 , .u1f65e4f4f75d9d33fefa15c5bb6be347 .postImageUrl , .u1f65e4f4f75d9d33fefa15c5bb6be347 .centered-text-area { min-height: 80px; position: relative; } .u1f65e4f4f75d9d33fefa15c5bb6be347 , .u1f65e4f4f75d9d33fefa15c5bb6be347:hover , .u1f65e4f4f75d9d33fefa15c5bb6be347:visited , .u1f65e4f4f75d9d33fefa15c5bb6be347:active { border:0!important; } .u1f65e4f4f75d9d33fefa15c5bb6be347 .clearfix:after { content: ""; display: table; clear: both; } .u1f65e4f4f75d9d33fefa15c5bb6be347 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1f65e4f4f75d9d33fefa15c5bb6be347:active , .u1f65e4f4f75d9d33fefa15c5bb6be347:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1f65e4f4f75d9d33fefa15c5bb6be347 .centered-text-area { width: 100%; position: relative ; } .u1f65e4f4f75d9d33fefa15c5bb6be347 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1f65e4f4f75d9d33fefa15c5bb6be347 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1f65e4f4f75d9d33fefa15c5bb6be347 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1f65e4f4f75d9d33fefa15c5bb6be347:hover .ctaButton { background-color: #34495E!important; } .u1f65e4f4f75d9d33fefa15c5bb6be347 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1f65e4f4f75d9d33fefa15c5bb6be347 .u1f65e4f4f75d9d33fefa15c5bb6be347-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1f65e4f4f75d9d33fefa15c5bb6be347:after { content: ""; display: block; clear: both; } READ: Kathleen Chalfant - an angel with six faces EssayIn Little Malcolm, the play is centred around Malcolm Scrawdyke, a disruptive Art student in Huddersfield, Yorkshire. He is expelled from art school for his disruptive influence, so forms his own political party, the Party of Dynamic Erection with his three friends Wick Blagdon, Irwin Ingham and Dennis Charles Nipple. Malcolm brands everyone who opposes him, especially the principal of the art school, a Eunuch. At first, they are confident that students across the nation will hurry to join them. They decide that their first revolutionary act will be to humiliate the principle of the Art college, and the first Act of the play is a series of set pieces in which the students plan their attack. While this begins as an hilarious set of scenes, it gets darker as the play progresses; Malcolm shows himself to be power-mad and deluding during the scene which we are performing; he says to Wick that he wants power for sadistic purposes, purely for its own sake, then declares Nipple dead simply for being too clever to fit in and follow orders. This scene is quite ironic, as Malcolm calls Nipple deluded, mad, and a fantasist, which is clear hypocrisy; of the group, Malcolm is the least realistic, and is clearly a fantasist. In the scenes which follow, Malcolms infatuation with Ann Gedge takes a darker turn, when he orders his cronies to beat her up with him, purely for a personal sense of power, to build up his self-esteem. As the play transpires, Malcolms acolytes abandon him, as they are more realistic than him. He is then left alone to plot one final fruitless plan, in a desperate attempt to recover a part of his original ideas.

Hydroponics2 essays

Hydroponics2 essays Imagine being able to grow plants and/or crops everyday of the year in smaller spaces without the use of any soil. Hydroponics is a soiless agriculture that does just this. The idea for the use of plant growth without any soil was developed in the eighteen hundreds. Hydroponic gardening is an old idea yet new methods have been formed to give you three hydroponic gardening options. These three options are defined by uses of different mediums. Fifteen to twenty minutes of care per day can produce beautiful plants and enough food to feed one family a day. Hydroponic environments are indoors so weather changes do not effect them. All mediums use certain solutions which vary with different types of mediums. Hydroponic environments are easy to build and easy to take care of and the advantages are great. This form of agriculture is one of man's simple yet helpful ideas that can better the earth and it's people. Hydroponics is a soiless agriculture that was originally used for growing plants in the winter. Hydroponic agriculture is also known as soiless agriculture, nutriculture, or chemical culture. Hydroponic plants can be gardened in several different ways. Hydroponics uses different nutrient solutions to ensure better plant life. Plants need nutrients and moisture to survive and soil provides this. When hydroponic gardening is used these necessities increase and the plant lives a fuller and more beautiful life. As it was already mentioned, the advantages of hydroponic gardening are great. It was also already mentioned that hydroponic gardening reduces the amount of space used and can be grown all year long. But this is only the beginning of the advantages of hydroponic gardening. People who have hydroponic gardens don't have to put up with soil-borne pests and diseases and they don't have to pull any weeds. Food crops grow and mature at a much faster rate in non-soi...

Discuss the concept of marketing myopia and its benefits and Essay

Discuss the concept of marketing myopia and its benefits and limitations for a company - Essay Example They focused on products instead of customer requirements. This lack of vision and the customer dissatisfaction paved the way for the success of the auto industry on the highways. Further, the construction of super highways has created better medium for freight and passenger traffic, posing a formidable competition for the railways. Similarly, when small cars were introduced in the US market by Japanese companies, they became a hit in the first year of their introduction. Though there had been major researches going on for a long time in the US, none of them were able to find out what exactly the customers wanted. They focused on what was the best alternative available for a customer of the available options. They totally ignored customer requirements. Their researches focused on the product, not on customer requirements. Marketing Myopia occurs when a marketer is excessively preoccupied with product development, manufacturing or selling and ignores customer needs wants and interests. Marketing is a long-term function that involves anticipating a change in the future, and planning for it accordingly (Saxena, 1997). Another example that is apt quoting in this context of marketing myopia is that of the pager industry and radio broadcasting. Pager companies could not foresee technology changes and changing customer expectations and adapt themselves to fulfil customer expectations while mobile companies fulfilled the needs and succeeded in the market. Most companies that did not consider customers’ needs and preferences have suffered losses. With the changing times, a good marketer needs the vision to be on top of the changes and trends. Theodore Levitt in his book The Marketing Imagination has cited four conditions for business obsolescence as a result of marketing myopia. The following are the conditions: 1. The belief of

History and political science Essay Example | Topics and Well Written Essays - 1000 words

History and political science - Essay Example Some of the ancient theorists are the Marxists and empiricists. Marxists focused on the issue of communism and capitalism1. Karl Marx is among the many known historians who led to the development of the Marxist theory. Therefore, it is necessary to address a number of theories developed by these historians. Numerous reasons are accountable for the difference in interpretations of history as depicted by varied historians. First, historians existed at dissimilar times and thus encountered different life occurrences. For instance, the ancient historians majorly tried to put into history the occurrences that people had not given attention2. This is a category of individuals, who ventured majorly in the explanation of the origin of humanity and the social classes. In an appropriate explanation of why historians have such different interpretations of history, it is crucial to examine the works of Karl Marx3. Marx is highly renowned due to his Marxist theory. Karl Marx is among the ancient historians born in Germany in 1818 and his works contributed mightily to history. Marx existed during a period coupled with many revolutions. As a result, together with his collaborator, he developed several ideas from their life experiences. Karl’s closest friend, Friedrich Engels worked together in writing the history. As opposed to ancient historians, modern and postmodern historians depict a different way of interpreting history4. The key reason behind their interpretation is the developments that have occurred recently. In addition to the developments, the availability of the secondary information sources in national archives and libraries facilitates the process of interpreting history5. Such resources normally compare the ancient history with the current, thus coming up with an accurate, as well as informed explanation of the key historical happenings. The question also demands an explanation on how different historians interpret history in a dissimilar manner. In answ ering the above question, it will be necessary to focus on some of the historians’ interpretations about history. An ancient historian whose name is Karl Marx contributed significantly in history. He interpreted history by giving a lot of attention to materialistic bit of it6. As a result, the phrase historical materialism came into existence. The literature has revealed that he concentrated on both physiological, as well as the material needs. He disputed the idea of a complete satisfaction of an individual’s both physiological, as well as materialistic needs. He thus concluded that the ease at which to access such materials determines the nature of a society hence the birth of the phrase history of humanity. He also established three ways in which human society changes and all of them were dependent on the level of production. In addition to the Karl’s interpretation of history, other historians such empiricists have different interpretations7. Empiricists emp loy scientific principles in understanding how history has been changing over time. They insist the implication of applying knowledge in order to understand the key historical events. In the information collection process, they stress on the authenticity of the resources used in maintaining the accuracy of information. They aim at visiting the main international archives thus collecting the most accurate information for interpretation purposes. Among all the theories described in the book, I feel comfortable with the empiricist theory. The above is a theory based on knowledge, as well as epistemology8. Scholars define epistemology as the study of knowledge. The empiricists majorly center their work on craft. The issue of craft highly concentrates on knowledge and skill. The empiricism is an

Learning objectives of the student Essay Example for Free

Learning objectives of the student Essay By the end of the grant period, the learners should be able to: †¢ Internalize the basic definitions of concepts which will be met during the study. †¢ Use the various methods of measuring techniques to find measurements of simple lengths. †¢ Use the measurement tools effectively in class and outside the classroom. †¢ Demonstrate on the board on the use of the various tools in measuring. †¢ Apply the knowledge learned in class in real life situation i. e. giving the students a challenging life application question and finding out if they can get the answers correctly. Method of Instruction: Teacher may adopt the instruction led method to disseminate information to the learners by use of segments of information and presenting the idea systematically. Teacher can adopt use of the demonstration method where the learner follows in detail how a particular procedure or technique is being followed. The lecture method is also a common instructional method which can be used by the teacher. This involves the teacher gives monologue information without getting responses from the learners. The teacher can use the coaching instruction for the learner. This refers to a detailed step in which the learner is taken through so that he can grasp the concept. The students can also be left on their own to practice what has been learned in class, thus the practice method is another instructional method to be used in the classroom. Reference: National Council of Teachers of Mathematics Retrieved o

The Role of Trees in Terry Kays To Dance With The White Dog :: Dance With The White Dog Essays

The Role of Trees in Terry Kay's To Dance With The White Dog In the novel To Dance With The White Dog there are many similarities between Sam Peek and Kay’s father. The Dedication and Authors Note, located before and after the[b1] novel, give the reader insight into the true meaning of the book. In the Authors Note Kay speaks of his father and the fruit trees that he cared for; from this a correlation arises with Sam Peek and his beloved pecan trees. Terry Kay’s father cultivates fruit trees. Fruit trees generally live for approximately ten years then die off. It takes fruit trees three to five years before they will bear fruit. Overall fruit trees require a short term commitment. Although Kay’s father became famous for his well grown trees, it did not require the dedication and time that Sam Peek had to exert for his pecan trees.[b2] In the novel Sam Peek has dedicated his life to the growth and production of his pecan trees. Pecan trees take at least five years to yield fruit and can live up to seventy-five years. They take much more time and effort to yield profit. Cultivating pecan trees is a life long project. In the novel Sam Peek dedicates his life to the care of his pecan trees. In his old age, when he is retired from the tree business, he still has the commitment to go to the pecan orchard and pull weeds. This shows Sam Peeks strong bonds to his life and family[b3]. He is very much tied do wn to the land around his family home. His dedication to his trees is because he wishes to provide a good life for his family. He pours a lot of effort into this wish. While reading this novel the reader interprets the meaning of the author based on the knowledge that the book is fictional; however, when the reader finds out that there is some truth to the story at the end of the book they must reevaluate their interpretations.[b4][b4] Kay reveals in the Authors Note at the end of the book that the character of Sam Peek is based on his father.

Mix Marketing Plan Essay

The mix marketing plan below is for the 2009 Mitsubishi Outlander compact all wheel drive (AWD) priced under $40,000. This market plan below describes the target market and objectives that are necessary to capture the target market. Furthermore, the plan offers recommendations and some of them methods necessary to promote the Mistubishi Outlander and create awareness of its release on to the market in 2009. Also in the mix market plan is situational analysis that is broken down into four parts. The first part is the current product which describes the brand and core product which in this case is the Mistubishi Outlander. The second part discusses the factors that will affect the price of the Outlander such as competition and demand. The third aspect talks about the current distribution and method in which to distribute the Outlander. This part also talks about the intensity of distribution and the intermediaries used to distribute the Outlander and the factors that influence the distribution such as storage and transport of the Outlanders from point of manufacture to the point of sale. The fourth situational analysis aspect is the promotional theme and the elements integrated in the promotion mix. The theme is that of cross between an all wheel drive and a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. This demographic will most likely reside in the upper middle class suburbs of Perth. The main aim of this mix marketing plan is to make consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. The customers are made of the Mistubishi Diamond Advantage. Situational Analysis Current Product: The Mistubishi outlander is a cross over all wheel drive (AWD) from the product line of the Mitsubishi Motor Company. The Outlander is a shopping type of consumer product that is in its Introduction stage. It is a compact AWD that can be driven in urban areas as well as off road. However, the Outlander does not have Electronic Stability control system (ESP) but does come with an expandable row making it a seven seater and a bisected rear door for easy accesses to the rear cabin space. The ESP can always be added on to the future cars by adopting the system that is used in other Mitsubishi models. Current Pricing: The current influences on the price of the Outlander include demand, competition and other external factors such as economic situation and good value pricing (Kotler et al.2007, 350). The Mistubishi Outlander is in the monopolistic market as they are many sellers offering alternatives (Pierre and Toulemonde 2009, 1347) .AWDs such as the Toyota Rav Four and Nissan Extrail. The pricing objective of the Outlander is based on the price of competitor’s model of SUVs and the mix of models of the Outlander offered by Mistubishi under $40000. Current Distribution: The outlander is distributed indirectly from the factory through intermediaries such as the dealerships. Intermediaries provide a link between the manufacturer and consumer (Ansari, Mela and Neslin 2008, 60).The dealers include organisations that specialise in Mistubishi vehicle sales and services. Distribution of the outlander is selective for easier negotiations and one tone customer interaction. Some of the factors that may affect distribution include transport and Storage of the Mistubishi outlanders from the point of manufacture to the point of sale. Current Promotion: The main objective is to get the consumers familiarise themselves with the new Mitsubishi Outlander. The theme is that of a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. Advertising, direct Marketing sales promotions are some of the methods used to show to the customer the sporting side as well as its ability to use as urban vehicle through events such as the Dakar Rally. Recommended Target Market The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. The consumer will most likely come from middle class urban setting and enjoys showing off the off-road capabilities of their car while being a comfortable and stylish car to drive around town. This target market has the most potential because the outlander is an urban sports vehicle that has an extra row of seats to accommodate a total of 7 passengers as compared to its rivals on the market within the same price range. The outlander also comes with a lot more standard features as compared to its rivals on the market. Some off the unique features include interchangeable all wheel drive that can be selected at any driving speed. The outlander also has a compact third row seat that does not compromise boot space and is still accommodate two extra passengers. Recommended Marketing Objective:’ In order to keep the Mitsubishi Outlander ahead of the other brand of cross over AWDs on the market, some short term marketing strategies will have to be put in place. These include : Making the consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. Another approach would be to promote the Outlander through competitions, sponsorships of sporting activities and discounted sales to the first few customers. Boost the appeal of the outlander by offering membership to outlander car club through the Mitsubishi Diamond Advantage as part of a package deal for the purchase of an Outlander which is a 10 year 160 000 km drive train warranty and the 5 year unlimited 130 000 km warrant plus roadside assistance. Product recommendations Since the product at hand is a motor vehicle, the product packaging will not be required however all other aspects of the product such as branding extensions will be taken into consideration. The product at focus is the Outlander which comes from the product mix of Mitsubishi motor company; it only has one product lines with a narrow width. Therefore, only the depth of the product mix can be explored to give the consumer a variety to pick from the range of Outlanders available. The Mitsubishi Outlander is offered in three models namely the LS, XLS and the optional XLS Luxury pack. The Three models offered come with different options and at a varied price range depending on the added extras. However, the base model still has a starting base price of $31,990 that is fixed depending on whether the customer chooses to add extras to the vehicle. The base model of the outlander is the Ls which comes with 2.4 litre 4 cylinder MIVEC engine, driver and passenger side airbags. The LS models also comes with All Wheel Control 4WD (AWC), air condition, cruise control, Keyless entry, power windows, a steering wheel with audio controls, Stability and traction control. The XLS model has added on features that the LS does not have such as: Continuously variable automatic transmission (CVT), INVECS Smart Logic and 6 steps Sports Mode, Paddle gear shifts, Smart Key, Bluetooth voice activated phone connectivity, chrome grill surround, 18† alloy Wheels, Reverse parking sensors, Adaptive Front Lighting system, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass. The third model of the outlanders is the optional XLS Luxury pack. This model has additional feature to the XLS model. These key features include 18† 7 spoke wheels, chrome exterior highlights, electric sunroof, Rockford Fosgate premium sound system with 9 speakers, Rear entertainment system, Mitsubishi Multi Communication system (MMCS) including satellite navigation and reverse camera, automatic dusk sensing head lamps, automatic rain sensing wipers, leather seats facings, power driver seat and heated front seat. Pricing recommendations The pricing recommendations for the Mitsubishi Outlander will include the product line price, product bundle pricing and optional –product pricing. The product line price in this situation is considered because the product line width is narrow and limited to the Outlander models namely the LS, XLS and The Optional XLS model. Therefore, the pricing of the models will also be affected by what model is being sold through the intermediaries to the consumer. The purpose is to insure profit maximisation of the base model LS by mass distribution to the companies and leasing companies. With the LS having least of the features, making it the level entry model of the Outlander models. The second thing that is considered when it comes to product line pricing is the optional product line pricing. This will help increase the Mitsubishi profits from the sale optional accessories that can be added to the features of the Outlander’s base model the LS. Some of the features intended for the target market include, 18† alloy wheels, reverse parking sensors, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass, electric sunroof, chrome exterior highlights, Rockford Fosgate premium sound system with 9 speakers and rear entertainment system. The perceived value of the extras is reasonable priced as all extras added on to the Outlander models come with a 5 year 130000 km warranty. The last recommendation for product line price is product bundle pricing, where the Outlander models are sold as bundles. This can be achieved when either selling the Outlanders with just the basic features at a much lower price as compared to the base models. The target market is leasing companies, private and government organisations in bulk. Furthermore, pricing adjustments can be made to increase sales such as discounts on bulk buys and end of financial year sales and further discounts for early or cash payments. The Outlander is not new to the car market, therefore the new product pricing strategy that is recommended is the market –penetrating pricing strategy to attract a large number of buyers and share market as it’s a medium quality and medium price product. Distribution recommendations The recommend method of distribution channel is using indirect channel through intermediaries such as agents, retailers and wholesalers. The intermediaries act as the third party link between the Mitsubishi and the consumers. The involvement of intermediaries allows the Mitsubishi to reach geographical dispersed groups and avoid direct investment. The Mitsubishi car company does not have to have a direct involvement with credit facilities or have local knowledge of customers. Furthermore, Mitsubishi can earn a greater return by investing in their main business rather than in direct marketing. The intermediary can deal directly with the customers at a more efficient and effective level often provide a supplier or manufacturer more returns than the manufacture can achieve on their own. This due to the amounts of contacts they have in the industry, experience, specialisation and scale of operation. Therefore, the channel of distribution is the retailer channel. That is from the manufacturer to the retailer then the consumer. The retailers sell the Outlander directly to the customers by so doing making the level of distribution intensity selective. This enables Mitsubishi deal directly with a few selected dealers that sale and provided services of goods manufactured by the Mitsubishi motor company. Channel conflict is minimised by dealing directly with intermediaries who are responsible for delivery and sale of the Outlanders. By doing so the conflict most likely to arise is between the Mitsubishi and the exclusive distributors. Promotion recommendations Before any promotional recommendations can be made in terms of promotions for the Mitsubishi Outlander, a number of things have to be considered. The major decision that has to be made includes objective setting, advertisement budget, advertising strategy and evaluation. When it comes to setting the budget, the product life cycle (PLC) has to be taken into consideration. From the introduction of the new Outlander where light advertising and pre introduction publicity to heavy advertising and awareness. This is the growth stage where brand loyalty and personal selling are greatly enforced. The maturity stage involves the decrease in sales promotion personal selling and the decline stage is where advertisements and promotions reduce with limited sales. These stages will determine the over head for the budget. The other promotional recommendation is the public relations mix and media selection through which to do the advertising. The media strategy includes selecting the media format. For example the newspaper has mass audience following and is good for targeting a specific audience via quick distribution. Magazines are mainly for segmented audience however, the information is intensive and highly visual. Television combines both sight and sound however most ads are ignored and only good when trying to build brand awareness and if there are adequate financial resources for the advertisement. However, radio has immediate delivery and good for stimulate impulse purchasing, cheap to advertise but does not have a visual impact. Last, there is outdoor advertising at the car dealership on the lawns where there is great traffic flow. Sales promotion is also another way to attract new customers to the Mistubishi Outlander. This also helps retain loyal Outlander customers and also regain past purchasers who have no longer purchase Mistubishi Outlander. This can be achieved through cash – back offers, competitions, premium offers offering more test drives of the Outlander models. Promotions can also be done through personal selling and interpersonal communication with target consumer groups. This involves two way communications between sales people and individual customers. The sales people are the link between the Mistubishi motor company and the customers and vice-versa. Another method that can be used is direct communication using electronic network tools and technologies via the internet. Telemarketing, telesales other forms of direct marketing that can be used to promote the sale of the Outlander. Other unconventional methods of promotions that can be used are: viral marketing by passing on information to others creating exponential growth in the messages response. Viral communications incurs very little expenses however there is limited control over receipt of the messages. The forms of passing information and advertising that are becoming popular blogs. Blogging is one method of creating hype for a product with no costs and also be able to facilitate communication between organisations and their stakeholders. Endorsements by celebrities via paid verbal testimonials or physical association with a brand. The upside is that advertising air time is practically free and the public is often not informed whether the celebrity is renumerated by the company. Conclusion. The above mix marketing plan is designed for the 2009 Mitsubishi Outlander all wheel drive AWDs. The mix market plan describes the target audience and recommends ways in which to capture the intended market. The plan has further recommendation on how to create awareness for the 2009 Outlander and methods of price, distribution and promotion. The mix market plan also has situational analysis that breaks down the recommended mix marketing strategy into four aspects that current product, current pricing, current distribution and the current promotion. The mix market plan also explains the chosen theme that is a cross between an all wheel drive and sports utility vehicle that is also excellent as an urban cruiser. Furthermore, there is emphasis on the outlander’s unique features for vehicles whose base price is under $40,000.

Personal Experience Rat Battles - 1168 Words

If it had been a human one it would have had a â€Å"NO VACANCY† sign hanging outside most of the time. RATS! brown rats, grey rats, anorexic rates, obese rats, aggressive rats, timid rats, paranoid rats-We had them all, lots of them and waged war on them for over a decade. They lived in the old dilapidated, unpainted granary that leaned against, and shared a common wall with, our barn. This outmoded granary was built flat on the ground which allowed the rats to excavate multiple tunnels and runways under it. It was the grand rat hotel of the area. An old adage about rats is â€Å"If you see one rat in the day time there are dozens of others you don’t see.† If that’s true, then that granary housed and fed literally hundreds of rats. The rats were so numerous that they kept our 10 cats well fed. We probably should have put them on Lipitor. 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